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Thursday, 9 August 2012

Splitting my end market

for other ideas on the glyph market and other general tips see the free Croda's Inscription Gold Guide

There has been recent debate in the gold making community about posting at high prices vs constant under cutting.

I would have to admit that i am in both camps!

It is worth remembering that maximising gold earnings in World of Warcraft is not only a function of “gold per hour” but also a function of the time a player is willing to devote to gold making vs other activities such as questing and raiding or even levelling alts etc.

I would rather make a steady 5000 gold per day with an hour’s work rather than making 7000 gold one day, 1000 gold the next, 5000 the next etc and fighting the whole time to achieve this.  Even if i found that the stable market earned slightly less than the unstable market the time i could devote to other projects whilst operating in a stable market would surely offset this.

The way i achieve this is to make my minimum glyph price 40 gold per glyph against a crafting cost of 20 gold (currently a stack of herbs costs 40 gold, and each stack can make 2 glyphs).  I have a fall back price of 600 gold (and i sell at this level).

And hence i am adopting a strategy of splitting the glyph market.

The image below shows my Tradeskillmaster settings for posting 1 of each glyh at a minimum price of 40 gold, a fallback price of 600 gold and undercutting by 10 silver.

There are plenty of my competitors who are willing to operate in the 20 to 40 gold range earning profits up to 20 gold per glyph sold (which is still a good return compared to the crafting cost of 20 gold) to generate their daily earnings from the glyph market.

By setting my minimum price at 40 gold there is one less competitor at this 20 – 40 gold end of the market (i.e. i am not there) and hence my competitors have it slightly easier.

Furthermore, i find that because my competitors are happy with their daily earnings from the glyph they are less likely to camp the Auction House to squeeze every copper out from their glyphs.

That makes for a stable market.  It also makes for a market where what all participants fear most is an aggressive new entrant and we all will fight hard together to prevent a new entrant destabilising our market.


  1. Was there a particular reason why you chose a fallback of 600g? Mine's 500g and I get a couple sales here and there at that price. Do you think I should keep pushing a little higher and see what I can get?

  2. I used to have a fallback price of 400g. i only increased it recently as we approach Mists of Pandaria. In my experience, glyphs are bought at almost any price as long as it is there + the cheapest there. Sold plenty at 400g before competitors could undercut. must admit, not sold any at 600g but that is because competitors are quicker these days.

    i suspect i would though - people view glyphs as a one off purchase for use into perpetuity and generally not made obsolete by new content.


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